Waterfront building
Background
A potential landmark building and part of Stockholms new Congress Centre. The new Waterfront building in central Stockholm redefines the modern working environment. This ’Green Building’ contains 11 floors of offices with reception, lobby, restaurant and cafe on the entrance level.
Solution
The communication material focused on changing the perception of what the modern office place should or could be. The duality of technical yet environmentally friendly printing procedures reflects the core benefits of this highly accomplished building. The content was direct and efficient to immediately help potential tenants better understand the benefits of working in such a building.
According to Cushman & Wakefield the communication material produced for the marketing of the Waterfront Building is one of the best examples seen in many years.