TV4
Background
Veterinärerna is a popular TV program on Sweden’s channel 4. With a predominately female audience aged between 20-50 they needed an identity that evoked warmth. The Veterinärerna logotype needed to work in 2D and 3D, in still, animation and print format. The show educates owners on how to take better care of their injured or ill animal.
Solution
The new identity focuses on caring, nurturing and learning. The bandage is a flexible solution with humor, playfully reflecting the programs content through the use of medical dressing on the letterforms. The bandage comes to life in the form of an animation introducing the show, a graphic element that works well as an introduction for new segments and closing credits. Production was created by Lillasyster.
