Sickla Magasinet
Background
A super sized building with three floors of electrical, hardware, supermarkets and two levels of underground car parking covering a total of 12,000 square metres. ’Interesting’ architectural decisions created problems for customers to find the shops they were seeking which in turn created a noticeable decrease in sales. Frid Horsnell Design was given the opportunity to make the building more user friendly.
Solution
Effective and content driven signage solutions placed in carefully considered positions throughout the building focused on simplifying information for customers and maximizing selling potential.
The results were instant with both Sony Center and Telia noticing major increases in sales from the day the new navigation systems were installed.