Part of the Instrumentarium Group in Finland, with over forty-five stores Ögat was Sweden’s second largest optical chain. Ögat stocked high quality name brand glasses and provided excellent professional service to their customers. Their identity didn’t reflect their products and knowledge on offer but looked low priced.
The new identity focused upon modernizing the colour palette, making them more sophisticated. Improved proportions and readability of the logo was also addressed by designing an Ögat typeface. The new corporate theme was the idea of vision. This was applied on all communication from brochures, spectacle cases and carry bags.
Research conducted by Ögat showed that its new positioning and identity improved brand awareness of the Ögat brand by 80% from previous recordings.