Handelskvarteret Kulan
Background
In 1880 SKF (Svenska Kullagerfabriken) began producing ball bearings on the premises of Handelskvarteret Kulan in Gothenburg. The industrial factories will be converted into living quarters with a modern shopping centre, restaurants, entertainment and culture.
Solution
The marketing material produced for Handelskvarteret Kulan tells the past to present story in a modern, unique and functional way. We created a product that visually represents the owners high ambitions and illustrates to potential tenants the unique opportunities that this development project offers. The material communicates innovation yet remains strongly linked with the historical values of the area.
The marketing material has helped potential tenants understand the vision and ambition of the project and makes the signing on process easier.