Gottsunda Centrum
Background
Gottsunda Centrum is in the neighbourhood of of Uppsala. Built in the 1970’s it is in the process of total renovation both inside and out. With visitors from the surrounding areas coming from of a variety of ethnical backgrounds, the centre offers library and swimming pool facilities, meeting places to hold functions and events along with shopping.
Solution
Not only does Gottsunda Centrum offer the common staple shops you would expect to find in a shopping centre, it also contains the unexpected. For the communication material we focused on the duality of ’alternatives’ available in the centre and offset contrasting offers. You can read a book in the library or take swimming classes in the pool. Choose supermarket food or something exotic from the market.
