Farsta Centrum

Background

Farsta Centrum is one of Swedens largest shopping centres and has been awarded shopping centre of the year (1999 and 2000) and European Shopping Center Award (1999). Constant growth over the years and its massive physical size has led to many a visitor facing with the difficulty of finding their desired stores then later locating their parked car. With no structure to their navigation system and services and toilets hard to find Farsta Centrum was due for a wayshowing overhaul.

Solution

We refined the information overload with a simple clear solution that was recognizable and understandable to the visitor instantly. Our inspiration for the three floored interior navigation system was the underground train maps. As a main form of transport to Farsta Centrum, visitors are familiar with its structure. The new system helps to orientate and navigate visitors around the centre with a minimum of fuss.